The pharmaceutical industry is undergoing a major revolution driven by the rapid advancement of digital technology. By 2025, with significant strides in digital transformation, the industry will go beyond simply providing medicines, opening up new values that enhance customer experiences and optimize management efficiency.

Pharmaceutical industry trends in 2025

On December 22, 2020, the Ministry of Health officially approved Decision No. 5316/QĐ-BYT, endorsing the digital transformation program for the pharmaceutical sector for the period up to 2025, with a vision toward 2030. This decision is considered a significant milestone, setting a strategic direction to leverage modern technology to enhance healthcare quality and optimize medical operations.

Key objectives include implementing electronic health records, adopting online prescription and drug management systems, and encouraging the expansion of cashless payment methods to improve user experiences.

The approval of the digital transformation program for the pharmaceutical sector up to 2025, with a vision toward 2030, is seen as a crucial milestone. It outlines a strategic direction to harness modern technology to improve health outcomes and enhance the efficiency of medical activities.

• Online Sales – Bridging the gap between medicine and users: In the context of increasingly prevalent online shopping habits, the pharmaceutical industry cannot remain on the sidelines. Online pharmacies not only allow customers to quickly access pharmaceutical products but also expand the market for pharmaceutical and medical businesses. This requires a robust management system, covering inventory, orders, delivery, and ensuring product quality.
• Integrating AI for personalized customer support: Artificial intelligence (AI) is becoming a powerful tool for providing personalized healthcare solutions. In the pharmaceutical sector, AI can assist with consultations, helping customers learn about medications, dosages, and drug interactions quickly and accurately. This not only enhances user experience but also minimizes errors in drug usage.
• Connecting patients with pharmacists – Enhancing healthcare value: Through digital platforms, patients can easily access consultation services from pharmacists, even without physically visiting a pharmacy. This trend helps improve healthcare quality and provides convenience for customers, especially in areas with limited access to medical services.

The Role of SPHACY in the Digital Era

Facing the challenges and opportunities of the digital transformation era, SPHACY is not just a solution provider but also a strategic partner, helping pharmaceutical businesses and pharmacies optimize operations, adapt, and thrive in a digitalized environment.

• Enhancing Pharmacy management efficiency: SPHACY offers the SPHACY GPP pharmacy management software, which automates processes such as inventory control, sales management, and updates to the national pharmaceutical data network. This enables pharmacies to operate efficiently, ensure compliance with legal regulations, and minimize management errors.
• Integrating Technology for personalized services: SPHACY develops intelligent features, including data integration and consultation support systems. The software helps pharmacies better understand their customers through data analysis, enabling them to provide more accurate and tailored healthcare solutions.
• Building Flexible connectivity channels: SPHACY helps pharmacies and pharmaceutical businesses expand online sales channels, allowing customer access anytime, anywhere. The platform supports features like delivery management, order tracking, and customer care, enhancing the consumer experience.
• Supporting comprehensive Digital transformation: SPHACY not only provides software but also supports businesses in implementing comprehensive digital transformation through services such as digital signature registration, electronic invoicing, and technology solution consultation. This helps businesses save costs, optimize resources, and keep pace with global digitalization trends.

With the rapid advancement of technology and the support of modern solutions like SPHACY, digital transformation is no longer just a trend but has become a necessity in the pharmaceutical industry. From optimizing management processes and enhancing customer experiences to expanding online sales channels, digital transformation enables the industry to quickly adapt to the digitalized environment and create sustainable value. To avoid falling behind, pharmaceutical businesses must proactively embrace technology, be ready to transform, and seize opportunities to lead the market.